Amazon Personalize is now available in Frankfurt

[Amazon Personalize](/personalize/) is now available in Europe (Frankfurt). Amazon Personalize is a machine learning service which enables you to personalize your website, app, ads, emails, and more, with custom machine learning models which can be created in Amazon Personalize, with no prior machine learning experience. To use Personalize, you need to provide the service user interaction data (page views, sign-ups, purchases, etc.) from your applications, along with optional user demographic information (age, location, etc.) and inventory of the items you want to recommend, such as articles, products, videos, or music. Then, entirely under the covers, [Personalize](https://aws.amazon.com/blogs/aws/amazon-personalize-is-now-generally-available/) will process and examine the data, identify what is meaningful, trains and optimizes a personalization model that is customized for your data, and is accessible via an API that can be easily invoked by your business application. You can use both [historical data](https://aws.amazon.com/blogs/aws/amazon-personalize-real-time-personalization-and-recommendation-for-everyone/) stored in [Amazon Simple Storage Service (S3)](/s3/) and [streaming data](https://aws.amazon.com/blogs/aws/amazon-personalize-is-now-generally-available/) sent in real-time from a JavaScript tracker or server-side. To see all the regions Amazon Personalize is available in, visit the [AWS Region page](/about-aws/global-infrastructure/regional-product-services/). Get started with Amazon Personalize by visiting the [console](https://console.aws.amazon.com/personalize/) and [documentation](https://docs.aws.amazon.com/personalize/latest/dg/neo.html).