Amazon Pinpoint launches Event-Triggered Journeys
On September 30th, 2020, [Amazon Pinpoint](/pinpoint/) announced that customers can now trigger journeys based on an event generated by a user or endpoint. Journeys are multi-step campaigns that can be executed across channels like SMS, email, or push. Previously, journeys could only be triggered from a segment of your customers who shared the same attributes. Triggering a journey based on an application event, like adding a product to a cart or browsing to a specific page, enables organizations to create a more customized experience for users and improves the chance of them completing a high-value action. Event-triggered journeys allow customers to start users on journeys and send a message within seconds of a key event, such as opening an app for the first time or registering an email address. The journey can then be used to drive key actions which could be: first purchase, subscription, finish a registration, or explore certain app features. The event-triggered option was added to the journey entry criteria in the Amazon Pinpoint console and usable through the Amplify SDK and Amazon Pinpoint APIs. This feature is added at no extra cost. For more information on event-triggered journeys, see the [documentation](https://docs.aws.amazon.com/pinpoint/latest/userguide/journeys.html). You can then take a tour of journeys with this [guide](https://docs.aws.amazon.com/pinpoint/latest/userguide/journeys-tour.html).