AWS Elemental MediaConvert now supports enhanced color processing

AWS Elemental MediaConvert now has enhanced color processing features along with support for new color formats. As High Dynamic Range (HDR) content becomes more common, the ability to convert between Standard Dynamic Range (SDR) and HDR has also become important. While high-value content is commonly created using HDR color, most legacy, user-generated, and mass-produced content is created in SDR. Dolby Vision dynamic metadata can now be generated on-the-fly in MediaConvert jobs to convert non-Dolby Vision HDR content into Dolby Vision, without the need for a color mastering suite and content specific color grading. MediaConvert now supports the DCI-P3 color space, commonly used for color grading content destined for final distribution in both HDR and SDR formats. MediaConvert has also added the ability to set the reference white point when mapping SDR color values into the HDR space during format conversions. MediaConvert has added the ability to apply color range clipping in the color corrector to ensure outputs remain within broadcast legal limits. With AWS Elemental MediaConvert, audio and video providers with any size content library can easily and reliably transcode on-demand content for broadcast and multiscreen delivery. MediaConvert functions independently or as part of [AWS Media Services](/media-services/), a family of services that form the foundation of cloud-based workflows and offer the capabilities needed to transport, transcode, package, and deliver video. Visit the [AWS region table](/about-aws/global-infrastructure/regional-product-services/) for a full list of AWS Regions where AWS Elemental MediaConvert is available. To learn more about MediaConvert, please visit the [MediaConvert product page](/mediaconvert/).