Amazon Kinesis Data Streams launches On-demand Advantage mode

Amazon Kinesis Data Streams launches On-demand Advantage, so customers can warm on-demand streams to handle instant throughput increases up to 10GB or 10 million events per second, eliminating the need to over-provision or build custom scaling solutions. Amazon Kinesis Data Streams is a serverless streaming data service that makes it easy to capture, process, and store data streams at any scale. On-demand streams automatically scale capacity based on data usage, and now you can warm write capacity ad hoc. On-demand Advantage also provides a simpler pricing structure that removes the fixed, per-stream charge, so customers only pay for data usage at better rates. On-demand Advantage offers data usage with 60% lower pricing compared to On-demand Standard, with data ingest at $0.032/GB and data retrieval at $0.016/GB in the US East (N. Virginia) region. The price of Enhanced fan-out data retrieval is the same as shared-throughput retrievals, making higher fan-out use cases more cost effective. The mode also decreases the price of extended retention by 77% from $0.10/GB-month to $0.023/GB-month. Once you enable On-demand Advantage mode, the account will be billed for a minimum of 25MB/s of data ingest and 25MB/s of data retrieval at the lower rates across all on-demand streams. The new pricing means On-demand Advantage is the most cost effective way to stream with Kinesis Data Streams when you ingest at least 10MB/s in aggregate, fan out to more than two consumer applications, or have hundreds of streams in a region. You can check directly in the [Kinesis console](https://console.aws.amazon.com/kinesis/home#) and the [pricing page](https://aws.amazon.com/kinesis/data-streams/pricing/) if On-demand Advantage is a good fit for your account. On-demand Advantage is available in all AWS regions where Kinesis Data Streams is available, including AWS GovCloud (US) and China regions. To learn more, see the [launch blog](https://aws.amazon.com/blogs/big-data/amazon-kinesis-data-streams-launches-on-demand-advantage-for-instant-throughput-increases-and-streaming-at-scale/) and the [Kinesis Data Streams User Guide](https://docs.aws.amazon.com/streams/latest/dev/working-with-streams.html).