Amazon Connect now enables business users to create custom UIs to adjust contact center configurations in real time

Amazon Connect now gives business users greater control over daily contact center operations without requiring technical resources. With new capabilities to create customer UIs that adjust queues, routing behavior, and customer experience settings in real time, business users can respond to changing conditions immediately while maintaining enterprise-grade governance and security. For example, during a weather disruption, an airline contact center operations manager can shift agents to rebooking queues, update after-hours routing, and activate a pre-approved protocol that refreshes IVR prompts and triggers customer notifications, all in minutes and without technical team intervention. This reduces wait times, increases agent productivity, and improves the customer experience at moments of peak demand. Contact center administrators can start by defining key business configurations such as queue assignments, operating hours, skill mappings, and escalation rules, in data tables that directly drive contact flows. Guides can then be configured to surface role-specific actions for each business user within persona based workspaces. Together, these updates enable a business-led operating model that keeps contact center operations fast, consistent, and secure, all without relying on IT. These new capabilities are available in all [AWS regions](https://docs.aws.amazon.com/connect/latest/adminguide/regions.html#amazonconnect%5Fregion) where Amazon Connect is available. To learn more, see the [Amazon Connect Administrator Guide](https://docs.aws.amazon.com/connect/latest/adminguide/use-contact-segment-attributes.html)[.](https://docs.aws.amazon.com/connect/latest/adminguide/use-contact-segment-attributes.html) To learn more about Amazon Connect, please visit the [Amazon Connect website](https://aws.amazon.com/connect/).